How did it become the best-selling wine in Italy?

....And why is it the wine for all seasons?

The other day I was talking to a friend of mine, 

and he pointed out that in this winter period it is very difficult for him

succeed in selling white wines.


Holidays and festivities aside, he tells me that maybe it’s because of the cold weather.


After our long and intense chat, I found myself thinking about

on what he had told me, and I wondered:

is there really a more suitable time to drink a specific wine?


For example, in summer people prefer to drink white wines or rosé wines, certainly because they should be served cool, but not too cold.

I see… it depends on the temperature, the heat of the summer.


Whereas in winter people prefer to drink red wines, served at room temperature. 


The question: is this true or are these just clichés?


In addition to personal taste, we can say that the climate has a great influence on our choices, sometimes even on what to drink.


Do you think there is a wine that is good for all seasons?


Maybe you can answer with the first bottle that comes to mind, or maybe following your own taste, or maybe you would like to think about it a little more.


Now… after this long reflection with all these things I have told you,  

I would like to know from you in which season it would be most advisable to drink Lambrusco.


If I asked an inhabitant of Emilia Romagna, he would answer me:

in any season, spring, summer, autumn and winter,

practically always, all year round.


Of course… in Romagna there is the largest production of Lambrusco, the answer may seem obvious.


The most recent market research has shown that Lambrusco is the most 

most appreciated wine by Italians, number 1 in sales.


If you have downloaded the free ebook available on the website: you already know this.

If you haven’t yet, you can find it here.


With these consumption figures, we can safely say that 

Lambrusco is enjoyed by a great many people.



There are various varieties of Lambrusco: di Sorbara, Grasparossa, Salamino,

Montericco, Maestri, Marani and others lesser in production.



The name Lambrusco has ancient origins.

“Vitis Labrusca” which means spontaneousplant, wild,

and which grows on the edges of fields.


Lambrusco is a grape variety grown mostly in Emilia Romagna

in the provinces of Modena, Reggio Emilia and Parma.

It is also cultivated in Lombardy in the province of Mantua.


The grapes are black colour. 


Lambrusco Emilia IGT Amabile Terre Passeri has a ruby red colour.

It has an unmistakable scent of raspberries and berries.

On the palate it has a sweetish, fresh and lively, sparkling and harmonious taste.


It is a wine recommended for the whole meal, with typical Emilian dishes, an excellent aperitif with Parmigiano Reggiano cheese and Parma ham…etc., and also very suitable for dessert.


How many other wines do you know that you can pair with all this?


Moreover, it contains a very low percentage of alcohol;

 only 8% vol.



Lambrusco is also one of the most exported wines in the world.


At the beginning of the 1900s, with the arrival of new technologies and the introduction of the Martinotti / Charmat method, and the advent of sparkling wines, the production of 

production of Lambrusco increased considerably.


Exports also began to grow, especially to the USA.


Lambrusco was so successful that it accounted for 50% of the Italian wine

wine imported into the USA.


In the twenty years from 1970 to 1990, Lambrusco became so famous that it became known as the

Lambrusco became so famous that it was known as Italian Coca Cola.


5 Reasons to taste it:

  • Typical and famous wine from Emilia Romagna.
  • Light wine suitable for all seasons and for every day.
  • The most drunk wine in Italy.
  • Low alcohol content.
  • Excellent price, for all pockets.

Find out how to get this and many other wines, 

contact me and subscribe to the 

Newsletter for access to amazing promotions.


with its sweet taste and its pinkish foam, Lambrusco Emilia IGT Amabile Terre Passeri will win you over, even if you have never drunk it before.


Try it to believe.


Share on:

Share on facebook
Share on linkedin
Share on twitter
Share on email

You may also like


Why have a coloured bottle?… It can help your sales

Good morning, I hope you’re well. I’m Francesco from Acri Wine Service, the service dedicated to importers: wholesalers and distributors. Are you wondering what I can do for you? I find important companies that produce good quality wine with an


How did a bottle end up in a museum?

From a simple container to a work of art. They say new year, new life. I see it as a new opportunity to create interesting collaborations with companies and new customers. This is the service dedicated to international importers: wholesalers

Are you an International Importer?

Contact me to find the best solution for your business.

Don't miss a single promotion.
Sign up for our newsletter and receive the free Ebook "The 10 best-selling wines in Italy"